Give Your Customers and Prospects What They Want

In B2B, Business, Sales, Technology, Website by David Solomon

Picture yourself walking into a store looking for a particular article of clothing. You walk into a store and are looking for guidance, but you do not see anyone who could help you or appears to want to help you. You walk around and see the item in question and – hey – there is no price to be found, color or size options. If this were true, then you would probably storm out of that store swearing to yourself that you would never, ever go back there again. Moreover, you will share this story with your friends to make sure that no one has that same experience. Clearly, this is a terrible strategy for any brick and mortar business. SO then why is this acceptable on the internet. Hello, if you think it is – THINK AGAIN! It is NOT! RING, RING, RING! Wake up time!

This type of thinking is archaic and suicidal for any business. Yet, too many e-commerce sites make you work to get information – more so on B2B sites that B2C. Why? It is not worth losing business because of what – fear!?! Let’s explore:

Fear of the Competition

Are you afraid of a competitor in your area, in another city, country? What or who is keeping you up at night? That your competitors will know what items you have? Your prices? Your selection? Guess what, it does not matter anymore! Do not fear, it does not have to be like that at all – especially if you have a B2B site.

B2C sites display all the details because the selection, prices, etc. are for everyone. This is what consumers are used to seeing. In the B2B world, this is not entirely necessary. B2B sites can set it up where customers can see their details when they login. Prospects and other potential customers can see enough information to peak their interest and want to connect with you. The beauty is you can show your customers their information and the competition will never have access to it.

Sadly, most B2B sites are missing out on this opportunity resorting to online tactics from last decade. Time to get up to date and get ahead of your competitors. Do it now or they will beat you to it.

Fear That It Is Too Complicated to Set It Up

From your end, it should not be as complicated as you might believe. If your current ERP, accounting or order entry software is properly configured with your customers’ information, then you are ready to go. There is no need to worry about whether it is too complicated to make it happen. With the appropriate back-end and setup by your trusted developer, the setup is not complicated at all. All you need to decide is what information you need to provide your customers and prospects.

Fear That It Will Cost Too Much

In reality, this investment is supposed to make money and not cost the company. There is an investment in making it happen for B2B firms, but the payoff is clear. The ROI is more customers, sales and if planned and executed correctly – more profit! Using an off-the-shelf product, trying to go with cheap solutions or working with an inexperienced developer will cost you way too much and critical mistakes will occur. A reliable, professional development firm that understands how an e-commerce website is supposed to integrate with your current infrastructure is the key to ensuring that your investment will generate the appropriate results.

Not sure where to begin or what’s out there for your company? That is where the team from SimboliQ comes in. We have the business and technology experience and knowledge that can help you plan out your e-commerce project. Regardless of your size, SimboliQ can help you make the right decisions for your company for today and years to come. Contact us at sales@simboliq.com or (888) 916-8647 to setup a meeting where we could discuss your needs or for more information, visit our website at www.simboliq.com.