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B2B e-commerce is about David vs. Goliath

In B2B, Business, Sales, Technology by David Solomon

Today’s B2B buyer is radically different than buyers were 20, 10 and even 5 years ago. They have levels of expectations from suppliers that are far higher than ever before. Many smaller suppliers feel that they cannot compete against the larger firms believing that they cannot afford to meet these expectations. As a result, they continue to remain in their …